What sets us apart?

We have the honesty to admit when we’re wrong, and the courage to change.
We’re ethical in all our dealings.
We believe we should be paid in line with the value we deliver, so that we win when our customers win.
— Mike Thompson, Day8 Founder and CEO

EXPERIENCE

Our 3 most senior people have almost 100 years of experience in designing, developing and delivering high end solutions to the Media industry. And behind them is a team of dedicated industry and technical specialists.

SKILL SET

We bring together a unique set of skills across three core areas – Media, Maths and Technology. And where they intersect is where Day8 creates the magic for our clients.

PROVEN TRACK RECORD

We take our commitments very seriously. When we sign up to provide a set of deliverables on a specific delivery date, we always meet (or better) that commitment.

 

THE A-TEAM

Virtually all of Day8's team have held senior development positions in the Media industry over many decades. We’ve intentionally brought together the A-Team.

AGENCIES AND NETWORKS

We have virtually all Media Agencies and TV Networks as our Clients, which puts us in a unique position when carrying out integration and workflow projects.

KEY PARTNER

Day8 systems facilitate the creation of briefs to feed the optimisation of up to 1,000 Campaigns every day. That’s more than $3 billion worth of ad spend every year.

 

AGILITY

We're a mid-sized, focused, experienced, and well qualified team. That sort of agility is a must when the industry is going through rapid changes.

FOCUS

We’re 100% focused on the Media industry, and only in Australia. This has been the same since 1999, and we have no plans to change that.

WORKFLOW SYSTEMS

We have workflow systems that link Media buyers and sellers in practical ways, streamlining the way data is exchanged and managed, and we continue to develop in this space.

 

CLEAN DESIGN

We pride ourselves on our ability to design and deliver interfaces that are elegant, clean, intuitive and simple to use. Users love our software.

STRONGEST OPTIMISATION

Backed by two decades of constant research and development, Day8 has developed an unrivalled optimisation suite. In any head to head comparison, you can prove to yourself that our Optimisation makes the best campaign choices every time.

MATHEMATICAL WIZARDRY

We have PhD qualified mathematicians on staff, and global partnerships with the world's most respected optimisation experts. The optimisation side of our business is fed by some of the best brains available in this space.